Bonus Topic

3 Reasons I Want You To Steal (Copy) My Pet Sitting Website Content!

(Discover the type of content that will make it near impossible for others to steal.)

1 – It will hurt you more than it will hurt me. If you are concerned that Google will penalize you for duplicate content because someone else blatantly copies your website content, don’t be. If and when Google spots identical content on my site and your site, it will quickly see that my site was created first and penalize you.

2 – What goes around comes around. Eventually you will have to pay the price for your actions. Just like in life, a business needs to be created from a place of good. If you steal someone else’s content, you are injecting bad karma and bad decisions into your practice from the beginning. This is never good in the long run.

3 – Your business can not sustain on those types of practices. Sooner or later, you will realize that your business is nothing more than a facade of someone elses ideas, thoughts and practices. Unless that person is running your business, it is sure to collapse. A solid business can not remain standing if you do not create it with your own ideas, passion, sweat, and of course, content.

How To Cut Down On The Chances Of Others Copying Your Content

Write from personal experience and find your voice. If you create your pet sitting website content injecting your own personality, and are able to follow through with that personality on the phone and in all communication with your clients, you will come out ahead of your competition.

If you write from your heart, and your competition takes your content for their website, when the potential client calls and speaks to that pet sitter, their will be a disconnect between the impression the client got from their website and the person they are talking to on the phone.

Stay away from the typical, generic content often found on pet sitter websites.

For example, while it’s OK to have a list of the reasons to hire a professional pet sitter, you don’t want that to be the extent of your content.

For one thing, it’s not original. While it is educational for your potential client, there is so much more floating around your head that you can create.

Download the following Worksheet and I guarantee you will have a few new pages of original content.

Fill this out as much as possible, and add each Content Idea below to a new page on your website. It doesn’t have to be a blog post or article, just add it as a new page to your website, and add a new menu item to your top navigation bar linking to the new pages of content.

You will love it, your visitors will love it, and Google will love it! Win-Win-Win.

Side Note: For an additional fee, I will personally look over, edit and send you back your submitted content ready to be published. I will make it website ready, SEO (search engine) ready and ‘personality’ ready. I will make certain it is written well for the search engines and for your visitors.

In any case, it’s content like this that will make it more difficult for others to steal.

Content Idea 1:
-Start with your business name. How did you come up with? What does it mean? Why is it special? What comments have you received from it? What do others say about it? How do you feel about your business name?

Content Idea 2:
-Add a BIO for your own pet! If you have a pet, create a special section on your site for your visitors to meet your Fido! Write a short bio as your pet would speak (“Hi! My name is Fido, and I’m the mascot around here. Susan adopted me a few years ago after her other doggie went to pet heaven. I love keeping mom company while she’s hard at work. When she’s out doing pet sits, I nap on the couch, and play with my toys…”)

Content Idea 3:
-Tell me about one recent job that didn’t go as planned, but worked out perfectly?

For example, “When I arrived, I noticed Fluffy the Cat was not in her usual spot. She absolutely loves sitting on the top edge of the couch so she can reside over home. I searched in her other favorite spots with no luck. I started to get worried. I quickly checked the doors and the windows to make sure she couldn’t have possibly escaped. I grabbed some of her treats, some of her toys, and looked methodically inside every closet, under every piece of clothing calling her name. Finally… You will never guess where Fluffy decided to hide and relax for the afternoon…”

Why does this type of content work so well?

First, it is a story and people love stories. Second, it displays your personality. And third, it reveals your professionalism and expertise. Your potential clients want to experience all of that. They want to get to know you. They want to get so excited about finding the perfect sitter. They want nothing more than for their search to be over. Let them find you.

To come up with the perfect story, think about a time where you ‘saved the day’ unexpectedly. How did you have to come to the rescue for one of your clients?

Content Idea 4:
-What is the very first phone call like with a potential client? What can she expect? What will she need to know?

For example, “Getting the ball rolling with us is as easy as 1-2-3. From the moment you make contact, we do everything we can to guide you through the simple process. We’ll begin by first learning about your precious pet. We’ll ask all kinds of questions about likes/dislikes, eating habits, bathroom habits, toy preferences, etc. This will help get a complete picture of your fur baby so we can provide the best possible service. Then, together, we will suggest the perfect service for your needs. Once those details are ironed out, we’ll set up a time to come over and meet you and your pet in person. This is our complimentary meet-n-greet. We will also go over in detail our background, our history and our work ethic. We want you to feel just as comfortable working with us as we feel working with you. You’ll learn how I got into this amazing industry and what I love most about my job (it might surprise you!). For now, simply give us a call to get the ball rolling and we’ll take it from there…”

Content Idea 5:
-What exactly happens on the meet-n-greet? Why is it necessary? What do you cover? What do you speak about? Do you take a tour of the house? What things are you looking for as you make your way through my home? What should I have prepared before your arrival? What if my pet doesn’t immediately like you?

Content Idea 6:
-What forms/agreements/documents need to be filled out before the job starts? Why is each necessary? How often do I need to fill these forms out?

Content Idea 7:
-Tell me what happens from your perspective during the very first visit?

Content Idea 8:
-Tell me about one of your favorite pet clients? Why is it your favorite? How long have they been a client? How has the relationship between you and the animal evolved/grown since the first visit?

Content Idea 9:
-Tell me what your job was before you became a pet sitter? Why did you decide to leave that behind and start pet sitting? Are you happy you chose this path? Will you ever go back to your old job/lifestyle? Why or why not?

Now, for the BIG Question…

Q: How can I make certain that my pet sitting website content is not copied or stolen?

A: The short answer is ‘you can’t.’

What I mean by that is simply that if someone is going to run their business by stealing someone elses content, there is literally nothing you can do to prevent that from happening.

Sure, there is plenty you can do after the fact to try and get the pet sitter to remove your content from their website, but as the saying goes, if there’s a will there’s a way.

Criminals who want to commit a crime will always find a way to do it.

Here’s a short example of what I mean.

I was recently consulting for a big company and getting their customer support department up and running using Google Docs (to make it simple for them to share documents across departments).

This would allow all team members to access, edit and work on the same document “in the cloud” (online) without having to save different versions of Excel spreadsheets and email them to each other.

That could get pretty messy when you are trying to support company clients.

One of the managers was a little hesitant at my request to use Google Docs and said, “But if they are now accessing the document online via the Internet, this means that they could access the document from home. And I don’t know how I feel about that.”

I reminded him that if the customer support team currently wanted to do something shady with the Excel spreadsheet now (even before we migrated over to Google Docs), they could simply email themselves a copy and have access to it at home, as well. Or they could download it onto an external disc.

Think about it.

If people want to engage in unlawful or deceitful activity, they will find a way no matter what blocks you think you have in place.

And also, any preventative measure you put in place to keep the ‘bad guys’ away might also make life much more difficult for your ‘good guy’ user.

Prevention on Pet Sitting Websites

I have seen plenty of pet sitting websites where they have some preventative measures in place to help reduce the chance of content stealing.

They might put in something that disables right clicking, or something that prevents highlighting any of the text (so you can’t easily copy it to your computer clipboard).

I can assure you all this does is make things more difficult for your user (potential client) and there are other ways to view your website’s source code to extract the content.

Again, when you prevent a would-be theft from stealing your content by disabling right-click or highlighting text, this greatly decreases the user experience. And there are legitimate reasons a potential client may want to or need to copy some of your text.

Additional Online Resources on the Subject of Copyright

Automatic Copyright Protection: Since 1989 copyright is automatic and does not have to be registered with the U.S. Copyright Office or contain the © symbol. This applies to all expressions of intellectual property – print, music, artwork, video, Web sites, software, etc., provided they are original and “fixed in a tangible medium”.

In all countries where the Berne Convention standards apply, copyright is automatic, and need not be obtained through official registration with any government office. Once an idea has been reduced to tangible form, for example by securing it in a fixed medium (such as a drawing, sheet music, photograph, a videotape, or a computer file), the copyright holder is entitled to enforce his or her exclusive rights.

Sources:

http://www.copyright.gov/help/faq/faq-general.html

http://womeninbusiness.about.com/od/copyrightlaws/f/FAQlaw-autocr.htm

http://en.wikipedia.org/wiki/Copyright

No comments yet.

Leave a Reply