How Am I Going To Arrive At My Own Pricing Structure?
As pet sitters, we are all in the business of pet sitting. We are small business owners whether we are comfortable with that fact or not. Wikipedia defines the word ‘business’ as follows:
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners.
Many pet sitters I talk to become very uncomfortable with the topic of money, and even more uncomfortable admitting that they need to make money running their business.
The beautiful thing about pet sitters, in general, is that most are driven to the profession out of a great love for animals, and the desire to help them.
This drive is admirable and most successful business people have made their fortunes with the best intentions.
The desire or need to make money by providing a much needed service to pet owners is nothing to be ashamed or embarrassed about.
In fact, a pet sitter who desperately wants to provide loving care for the greatest number of animals possible has no choice but to make money from (profit from) their clients.
Your business revolves around money. You need income in order to keep the doors open, as they say.
It costs you money to market and promote your service, including gas money to get the job done, insurance costs, training and education costs, and on and on.
Also, life revolves around money. We need it to survive. We require it to live. It’s one’s attitude toward that statement that determines if it’s a positive or a negative experience.
In other words, a money hungry person can become greedy and start obtaining money from clients through deceitful activity. This is never good for business.
However, a loving and caring pet sitter can also earn a great living by providing extraordinary pet services to pet owners in need.
Money is not bad. You need it. I need it. And there’s no denying it.
The best businesses succeed by providing a much needed solution (service) to someone’s problem.
If you are looking to pet sit for a good amount of time, you must determine how much money you need to survive. This can only be achieved by setting the correct price for your services.
If you do not get your pricing right (as you’ll see in examples throughout) you literally will not be able to provide your service to the pet owners who desperately need it, require it, and count on it.
And that’s not good for anyone.
So begin to understand that setting the right price, and turning a profit (making money, earning a living) is the ONLY way you can stay in business to serve your clients.
Remember this: Without making money in your pet sitting business, you can not continue to be a pet sitter. If you can not continue to offer your services, the pet owners in your area may have to resort back to caged boarding, a kennel or rely on friends, family and neighbors.
And didn’t we all get into this industry so pet owners will have a much more humane and loving alternative for the pet’s sake?
Change your attitude. Change your prices. Change your community.
Join the Conversation (in the comments section below)
What is your current attitude towards money and making a profit?